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In the world of digital marketing, staying ahead of the latest trends is essential to effectively reach target audiences and drive engagement. One such trend that has gained traction in recent years is VPM, or Viewable Per Mille. VPM measures the visibility of online advertising placements by calculating the number of ad impressions that are viewable to users. The rise of VPM has forced marketers to reevaluate their digital advertising strategies, placing a greater emphasis on the quality and placement of ads rather than simply focusing on impression numbers. This shift has led to more targeted and engaging campaigns, resulting in higher ROI and customer engagement. As VPM continues to shape the digital marketing landscape, it is crucial for businesses to adapt and incorporate this metric into their advertising strategies. By understanding the impact of VPM on online advertising, marketers can create more effective campaigns that resonate with their target audience and drive measurable results.